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Conference Sessions By Day

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Below, please find a schedule of the conference sessions at KioskCom Self Service Expo. Conference attendees may also attend The Digital Signage Show educational sessions.To view a list of speakers click here.  Speakers and sessions will be updated weekly, please check back for the most current information.

Where Do I Start: Kiosks & Interactive Self Service 101

This introductory session is designed and tailored specifically for those organizations looking at or in the early stages of planning and deploying kiosks or other interactive self-service initiatives.  This session will address:

• Defining business goals and understanding the reasons for deployment
• Where to begin, what to consider, where to go
• Understanding your customers
• Technology benefits - kiosks, handhelds, digital signage, etc.
• What to consider - hardware, software, content, deployment, marketing
• Determining & accomplishing your goals while attending KioskCom Self Service Expo

SESSION CHAIR:

Norma Wolcott, Business Line Executive, Self-Service and POS I/O, IBM

SPEAKERS:

Larry Sands, Project Manager, Kiosk Renewal Project, ServiceOntario

Derek Fretheim, President, Acire, Inc.

Digital Signage From A to Z: Enhancing Your Brand through Out-Of-Home Digital Signage Networks

Over 88% of people felt digital screens enhanced a stores' image (WindowGain), leading top organizations and brands to enhance their customer's experience and take advantage of out-of-home digital signage.  Digital signage networks continue to launch daily, across all industries, providing value added relevant content to people, at the times when customers want the information.  Attend this session and learn:

• How to create powerful customer experiences
• Benefits to brand marketers and advertising agencies
• Key questions to ask
• Pitfalls to avoid
• How to integrate strategic planning, creative design, information technology, marketing and operations
• Components for creating, deploying & managing digital signage technologies

SESSION CHAIR:

Bradley Walker, CEO, Nanonation

SPEAKERS:

Cecil Chaney, Chief Operating Officer, DSN3G

Scott Kushner, CEO/Executive Producer, MediaPlace

Identifying & Avoiding the Five Most Common Oversights of Self-Service

The successful implementation and operation of a best-in-class, self service kiosk program for your organization requires steps similar to many enterprise-level IT projects.  However the unique nature of the unattended kiosk environment places additional requirements on organizations not familiar with self-service software and hardware.  You can reduce the risk of failure by developing a plan to avoid the five most common oversights found in kiosk deployments.  This interactive session has been designed specifically to provide attendees with the opportunity to:

• Identify the most common oversights that doom a self-service deployment
• Understand the technologies and processes required to address those oversights
• Quantify the incremental ROI generated by avoiding the oversights
• Learn the key components of the self-service management workflow and how those components impact your project's success
• Ensure success through best practices and lessons learned through real-world case studies of successful projects.

SESSION CHAIR:

V. Miller Newton, CEO, Netkey

SPEAKERS:

Steven Pomerantz, Self-Service Kiosk Initiative, SCPMG Business Consulting & Implementation, Kaiser Permanente

Attention Advertising Agencies, Brands and Network Owners: Understanding What Makes Out-of-Home Digital Signage a Viable Media Platform

$1.69 billion is spent on advertising through alternative out-of home media in 2006, with 86% of media buyers projected to use out-of-home digital media in 2008.  As the digital signage industry grows, so does the demand from advertisers.  Attend this session and understand how to:

• Successfully promote your brand through out-of-home digital signage
• Establish the value of out-of-home digital signage advertising networks
• Determine which digital signage networks are best for your brands and clients
• Develop brand enhancement through digital signage networks
• Common questions the advertising community should (and will) ask

SESSION CHAIR:

Chris Borek, Senior Manager In-Store Digital Marketing, Target Stores

SPEAKERS:

Suzanne Alecia, President, Out of Home Video Advertising Bureau (OVAB)

Gordon Scott Venters, CEO & President, Destination Television

Lyle Bunn, Stategy Architect, BUNN Co.

Improving the Customer Experience through Self-Service Ordering, Check-Out and Check-In

Improved customer experience is a goal of all customer centric organizations.  From retail to healthcare to hospitality and travel to QSR and food service, customers and companies are seeking solutions to enhance their 1:1 customer experience while adding revenues.

Many believe the greatest opportunity for customers with self-service technology is the speed of service and convenience and shorter lines.  Customer impatience - something everyone tries to avoid- can directly lead to negative experiences, and can result in lost revenues, increased patient aggravation, or negatively impact customer/brand loyalty.  Attend this session and learn successful tips for improving the experience by reducing wait time.

SESSION CHAIR:

David McCracken, President, Livewire Kiosk, Inc.

SPEAKERS:

Randy Chancey, Manager of Food & Beverage Systems, Walt Disney World Resort

Bill Tyler, Director of Patient Access & Health Information Management Applications, Adventist Health Systems

Why Context – and NOT Content is Truly King for OOH Digital Media

How many times have you heard "It's not what you say, but HOW you say it?  The context of your advertisement is often more important than the content of the message.  Contextual content assists viewers to make informed decisions, adds value to the viewer, and reduces costs for driving adoption of digital signage technology. 

This session will introduce you to leading organizations who have enhanced their businesses through effective visual communications that makes information actionable.  In this session, you will learn how contextual advertising:

• Delivers better value for advertisers
• Delivers relevant content to your viewers from the onset
• Delivers real time data for advertisers (and dramatically reduce network operating costs)
• Common pitfalls of contextual advertising - for the advertiser and network owner

SESSION CHAIR:

Jeff Collard, President, Omnivex

SPEAKERS:

John Mason, Principle Audio Visual Engineer, Fidelity Investments

Jim McNeal, President, Digisplay, LLC

Bob Tomko, President, Hospitality Partners

Timothy Wheeler, Vice President, Technology and Design, NewGround Resources

Kiosk “Gotcha’s”: The Right & Wrong Way for Retail Self Service Kiosk Projects (Hosted by StorefrontBacktalk.com)

Initially, kiosks were presented as a solution to accomplish more with fewer employees on the sales floor.  However, what retailers quickly discovered is that not all customers were ready to embrace the self service revolution.  By not accounted for the impact of this group, retailers exposed themselves to an increased amount of lost sales opportunities.  Understanding how to leverage the data-deep, multimedia-friendly and fast-responding nature of kiosks is critical to success.

This session addresses the myriad of ways retailers have made their kiosks & self-service projects work for their customers, rather than repel them.  Attend this session and learn:

• Why some kiosks became a customer-repulsion tactic (and how to overcome it)
• The proper combination of customer-service with self-service to deliver an optimal quality customer experience
• Self-service applications vs. assisted service applications and which is best for you
• Personalizing self-service: Identifying potential issues (such as the wrong cable for your printer), recalls, and offers to improve the customer experience
• How to identify non-core kiosks and self service applications

SESSION CHAIR:

Evan Schuman, Editor, StorefrontBacktalk.com

SPEAKERS:

Robert Fort, CIO, Virgin Entertainment Group, NA

John Matas, Vice President of Security, Investigations & Technology, Macy's East

New Metrics for OOH Digital Signage

Brand marketers and advertising agencies all demand metrics to properly evaluate the effectiveness of marketing campaigns, and out-of-home digital signage is no different.  Proper metrics are essential for all advertisers.  This session addresses the most recent updates to out-of-home digital media metrics, offering proof of performance about the benefits of advertising through digital signage networks.  Attend this session and examine the:

• Most recent methodologies for measuring out-of-home digital signage advertising
• Role of compelling creative in delivering measurable advertising programs
• Recent success in audience engagement - and how you measure it
• Incorporation of user-generated content and gaming
• Advertising research results (awareness, attitudes, purchase intent, brand building)
• Definitions of ROI and ROO that cast traditional media measures in a new light.

SESSION CHAIR:

Neal M. Burns Ph.D.,, Director, Center for Brand Research Department of Advertising, Unversity of Texas at Austin

SPEAKERS:

Robert Winston, Senior Manager, Arbitron Outdoor (Out-of-Home)

Overcoming the Challenges of past Success – Why Go Further? Taking a Successful Deployment to the Next Level

So you have successfully deployed the proof of concept, pilot and initial deployment - what now?  How do you build on this momentum and continue with new and improved customer facing technology programs, or build on your deployment?

Attend this session and learn how to:

• Identify new features, applications and uses for your deployment
• Add complementary technologies to your successful deployments
• Gain additional funding and take your project to Phase 2 and Beyond
• Recognize organizational pitfalls while deploying more customer facing technology initiatives

SESSION CHAIR:

Francie Mendelsohn, President, Summit Research Associates

SPEAKERS:

Chuck Simmers, Sales Distribution Support, AMTRAK

Marty Baker, D. Min., Stevens Creek Church & SecureGive

Implementing Successful Digital Signage Networks

Join the most recent winners of the prestigious DIGI Awards as they share the challenges and experience behind their winning entries.  Attend this session and learn:

• What it takes to secure and deploy top-notch digital signage networks
• How to identify and deliver a successful digital signage program for brands, locations and other advertisers
• The hows and whys behind the network launch

Hosted by David Keene, Executive Editor of Digital Signage Magazine, and Chair for the DIGI Awards.  The DIGI Awards are co-produced by Digital Signage magazine and The Digital Signage Group and are the only industry award program that recognizes the outstanding resellers, dealers and integrators of digital signage.

SESSION CHAIR:

David Keane, Executive Editor, Digital Signage Magazine

Next-Generation Retail Marketing and Branding: Driving Product Sell-Through and Brand Awareness by Integrating Digital Signage Networks and In-Store Kiosk Systems.

For a decade, digital signage networks and in-store kiosks have existed independently at retail in various forms, from small, one-store installations to highly-complex, multi-venue deployments. This is now changing, as retailers, consumer brands, and ad agencies seek next-generation in-store marketing technologies that can dramatically drive measurable increases in product sell-through and brand awareness. Today, instead of relying on a single system to accomplish these objectives, retailers hope to harness the power and effectiveness of digital signage and kiosks to seize the attention of increasingly price- and brand-conscious consumers, target shoppers in new and compelling ways, and convert customer engagement into meaningful sales.

Session attendees will:

• Learn extensively about the current trend of integrating digital signage networks with in-store kiosk systems at retail.
• Explore, in detail, how these complementary deployments are now being leveraged by retailers and advertisers alike to increase sales and brand awareness.
• Discover how these technologies plug into, and complement, electronic point-of-sale (EPOS) systems for detailed sales analysis and reporting.
• Understand the combined power, effectiveness, and consumer engagement offered that integrated digital signage and kiosk networks can deliver within the marketing mix

SESSION CHAIR:

Tom Nix, Vice President & General Manager, Dynamax Technologies

SPEAKERS:

Doug Peter, Founder & President, St. Clair Interactive Communications

Sunita Gupta, Executive Vice President, LakeWest Group

Technology Considerations for Implementing Digital Signage

There are many different technology options available - how do you know which is best for your situation?  What questions are critical to ask a potential supplier?   Whether you are contemplating Out-of-Home (OOH) or interactive digital signage, understanding the technology and its impact is paramount to success.  Attend this session and understand:

• Content management solutions vs. content creation solutions
• Secure and scalable software
• Live content feeds
• Scheduling parameters
• Applications that can be played in conjunction with mobile phones
• Monitoring & Reporting

SESSION CHAIR:

Greg Adelstein, President, iGotcha

SPEAKERS:

Mark Michaud, Sr. Director, Technology Business Development, Massachusetts Convention Center Authority