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Home // Conference // Sessions By Day Sessions By DayWednesday, April 14, 2010
10:30 AM - 11:30 AM
Communicating with Your Customers Though Integrated Customer Facing Technologies Open to Conference Attendees Only! Track 1: Customer Engagement Strategies Today’s consumers are primed for customer facing technologies. Dynamic and engaging digital signage and kiosk technologies can help you overcome the challenges of your environment and the numerous factors vying for your customer’s attention. Whether you are driving brand awareness, announcing a new product feature, checking-in a customer or wayfinding applications, customer facing technologies allow you to tailor your messaging and connect with you customers. Successful communication comes down to delivering the right information at the right time at the right location in a format that will attract your customer’s attention. Attend this session and:
 Understanding What Makes Out-of-Home Digital Signage a Viable Media Platform Open to Conference Attendees Only! Track 3: Digital Out-of-Home (DOOH) Helping advertisers engage consumers during their daily routines in captive environments, with innovative technologies such as digital billboards and video advertising networks in offices, retail, theater, and transit, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH). Digital out-of-home (DOOH) media was among the fastest growing media in the world in 2009. Amid a sharp ad spend downturn, spending on digital OOH reached $2.47 billion in the U.S. in 2009, rising 2.0% over 2008. Digital billboards were the fastest growing platform, rising 9.1% in 2009, while video ad networks were the largest segment, reaching $1.4 billion. Globally, spending on digital OOH grew 4.7% in 2009 to $6.69 billion, driven by gains in the Asia/Pacific and Latin American markets. (PQ Media) It is quickly changing how companies advertise and how consumers receive information. Screens are everywhere, at the smoothie shop, gas station, grocery store, and the dentist’s office, and consumers have a moment to watch an ad and hear breaking news while they wait in line. Digital Out-of-Home media is emerging as a key component of a new advertising model as marketers search to engage and influence consumers at points of decision. Hear from industry experts that will give a comprehensive glimpse into the world of DOOH and have all your questions answered. Attend this session and learn:
10:30 - 11:15 AM
Where Do I Start: Kiosks and Interactive Self Service 101 Open to All Attendees! Track 4: Tech Talk Theater A: IT/Technology Issues This introductory session is designed and tailored specifically for those organizations that are in the early stages of planning and deploying kiosks, digital signage or other self-service initiatives. This session will address:
Session presented by: Frank Mayer & Associates St. Clair Interactive Communications SPEAKERS: Ron Bowers, Senior Vice President, Frank Mayer & Associates, Inc. Doug Peter, President and CEO, St. Clair Interactive Communications Inc. 11:00 - 11:45 AM
Where Do I Start: Digital Signage and Digital Out-of-Home Service 101 Open to All Attendees! Track 5: Tech Talk Theater B: Operational/Deployment/Logistics This session is designed for organizations that are either considering digital signage or are in the early stages of planning and deploying digital signage programs. If you are interested in adding digital signage to your venue or organization, or looking to use digital media for informational or promotional purposes, this is a must-attend session. It is also useful for organizations that have had first-generation experience setting up digital signage, but now have additional or new staff who will be part of the next stage of deployment. “Digital Signage 101” will address:
11:45 AM - 12:15 PM
Maximizing Your Content Production – How to Produce Content For Distribution Across Multiple Platforms and Channels Open to Conference Attendees Only! Maximizing your content ranges from strategically producing your content to be scalable across multiple platforms to repurposing current content to planning efficiently so every platform displays consistent and relevant messages to engage the customer and drive ROI. How do you go about determining your content production? Do you use existing data and infrastructure to your advantage? Do you currently create content that can be used across multiple platforms, reducing your creation costs and driving messaging impact? Attend this session and learn how to:
One Stop Shop for the DOOH Advertising Buying Process: Understanding the Aggregated DOOH Network Buy Open to Conference Attendees Only! Track 3: Digital Out-of-Home (DOOH) Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010 (PQ Media). Digital Out-Of-Home is a growing medium, demonstrating an increase in awareness, revenue and presence for advertisers and networks. So what is holding the advertising agencies from creating a new media bucket and budget for DOOH? Simply put – the ability to make an ad buy by demographic reach across multiple networks has required agencies to search network by network, a tremendous drain on resources and time. Metrics have not been clear and in “agency-speak”. Arbitron reports that approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen a digital out-of-home (OOH) video display in the past month. Recognizing this, many in the DOOH industry have been diligently working to make the buying and measurement process easier for ad agencies. Research firms have been retained to analyze performance and perform network audits, allowing for better accuracy around traffic counts, dwell time, sales lift and other pertinent information in the ad buying process. Attend this session and learn about:
1:30 - 2:30 PM
Say What? Peeking Inside the Minds of Leading DOOH Electronic Media Open to Conference Attendees Only! Track 3: Digital Out-of-Home (DOOH) In today’s media frenzied world, electronic journalism – columnists, articles and bloggers – often lead the way with industry news insights, analysis and awareness. With thousands of opt-in followers, these journalists feel the pulse of the industry on a real-time basis – from buyers to sellers, and those who help ensure success along the supply chain. In this session you will hear directly from leading electronic journalists/bloggers in the DOOH and digital signage space. They will address a myriad of timely and relevant issues, and provide their unique insight into the good, the bad, the ugly and the exciting world of Digital Out-of-Home (DOOH) Media industry. Attend this session and hear:
2:45 - 3:45 PM
Using Customer Facing Technologies to Improve Operational Efficiencies Open to Conference Attendees Only! Track 1: Customer Engagement Strategies With today’s economic volatility, it’s more important than ever for organizations to implement solutions that improve operational efficiencies and enhance overall customer experiences. Customer facing technologies represent a clear and quantifiable alternative to enable both improved operations and customer service. From basic queue management to comprehensive customer service solutions, self-service kiosks and digital signage enable organizations to improve internal efficiencies, reduce costs, and improve customer satisfaction. The single greatest impact of customer facing technologies may be on the customer – enabling them to save valuable time. In today’s fast-paced world, no one expects to wait in line for service - customer impatience can directly lead to reduced sales and a negative experience. In this session, hear from organizations that succeeded in improving operational efficiencies and enhancing the customer experience through customer facing technology. Attend this presentation and learn how customer facing technologies:
Avoiding White Noise & Visual Spam Open to Conference Attendees Only! Track 1: Customer Engagement Strategies It has been proven statistically that the use of digital signage is an effective means of disseminating information to your customer – every screen & message that is used contains a specific value. How do you ensure that your target audience does not filter out your carefully designed messages and strategically placed screens (just as they do to television commercials today)? How long will it be before this happens? How can you avoid it?During this session we will discuss the choices that need to be made as an industry to make digital signage screens useful and the concept of using media as a platform instead of visual SPAM. Thursday, April 15, 2010
11:45 AM - 12:15 PM
Understanding how Customer Facing Technologies Impact the Path-to-Purchase Open to Conference Attendees Only! Track 1: Customer Engagement Strategies Research shows that shoppers are making brand decisions 60% of the time after entering the Store (Miller Zell, 2009). What does this mean to your brand? Everything. Your brand presence in-store is critical for impulse buying, and customer facing technologies enable you to customize your message and cross promote products, specials and services in an effective and efficient manner. Customer facing technology creates and maintains brand image, enhances current campaigns and new product launches and introductions, as close to the decision point as possible, all while making the in-store experience more pleasant for the customer. Recency greatly contributes to a purchase decision, which makes the addition of customer facing technology crucial today. Attend this session and learn:
1:00 - 1:30 PM
Utilizing Mobile to Engage & Interact with Your Customers Open to Conference Attendees Only! Track 1: Customer Engagement Strategies Mobile applications are a huge opportunity to engage customers, recognizing their needs and tailor offerings accordingly. Mobile applications put actionable product knowledge in the palm of our hands. Messages reach consumers at anytime and are viewed when they have interest and time. By coordinating with other media, mobile applications allow organizations to engage and interact with customers and build a sustainable relationship. Attend this session and learn:
1:45 - 2:15 PM
How to Build a Sustainable Digital Signage Network: Best Practices, Know-How and Strategies Open to Conference Attendees Only! Track 3: Digital Out-of-Home (DOOH) Increase the Likelihood of Success! An effective digital signage network engages an audience through the delivery of relevant content, information and product advertisements. And through that engagement program, turns that prospect into a paying customer. Whether deployed as Digital Out-of-Home (DOOH) Media Networks or Information and Communications Networks in Healthcare, Government, Education, Transportation, Tourism and Hospitality, Retail, Financial Services or other industries, you can significantly increase the likelihood for success by developing a plan to identify best practices and critical success factors found in digital signage deployments. This interactive session has been designed specifically to provide attendees with the opportunity to:
2:00 - 3:15 PM
Paying It Forward – Lessons Learned & Best Practices for Success Open to All Attendees! Track 5: Tech Talk Theater B: Operational/Deployment/Logistics Do you ever wish that you had been able to pick the brain of industry thought leaders – and understand best practices, tips, tricks and pitfalls before they happened? Back after its resounding success in the 2009 New York event, Paying It Forward – Lessons Learned & Best Practices for Success is an opportunity to take the lessons learned during the conference to the next level! From the Customer Engagement Summit through 2 days of educational sessions, these two leading thought leaders are planning to “Pay It Forward” by sharing their expertise and helping attendees play a larger role in making the world of customer facing technology projects even more successful. They will discuss the most compelling sessions, topics, discussions and “To Do’s” from the event. Attendees are encouraged to engage and interact during this session, allowing for you to make sure you leave with the knowledge you need to be successful in your organization. In addition to sharing industry experiences, there will be an interactive Q&A portion in order to ensure you gain as much information as possible to achieve the goals of your self-service project. SPEAKERS: Paul Flanigan, Founding Partner, The Preset Group Janet Webster, President, Creative Solutions Consulting (LLC) |
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April 14-15, 2010
Mandalay Bay Convention Center
Las Vegas, NV
Mandalay Bay Convention Center
Las Vegas, NV
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©2010 JD Events LLC
©2010 JD Events LLC