Conference

Organizations and venues near and wide are now empowering their marketers and agencies to make develop customer engagement programs that encompass multiple digital media technologies, from the PC to mobile to kiosks to digital signs and more.  These technologies are playing a critical role in improving a brand’s/venue’s customer experience, and are falling into the area of responsibility for marketers from brands to venues to agencies. 

Session topics and tracks include:

Keynote: Bull’s-eye! Keeping your eye on the Target – Successful Strategies of Customer Engagement Technologies
Speaker: Chris Borek, Sr Manager, Interactive Multichannel Experience, Target

How do we engage our customers?  In retail and other industries the answer is often to create experiences through digital media technologies including digital signage, kiosks and mobile.   

But what does engagement really mean to our customers? How do these technologies help us connect with our customers and enhance their experience?  What is the difference between experience and engagement?

Mr. Borek will share his experience with creating unique and engaging experiences for Target customers across the country.  He will discuss his views on customer engagement technology and together with the audience explore what customer engagement means.

Kiosks & Self-Service:

• Analysis & Usability Studies of the Kiosk/Self-Service Market
• Round 2: Planning and Justifying 2nd Generation Kiosks
• How Kiosks & Self-Service Improve Operational Efficiencies

Digital Signage:

• SPEED Training Program
• Integrating Digital Signage into your Customer Communications
• DIGI Award Winners Speak Out

Business Strategy:

• Customer Engagement Technologies 101
• Government Focused Business Strategies
• Pre-Launch Strategic Planning & Forcasting
• Maximizing the ROI of your Digital Screen Project
• Leveraging Installed Technologies

Multi-Channel Engagement Strategies:

• Path to Purchase
• Retail Automation
• Pay It Forward
• Creating the Intelligent Customer Experience

Mobile Engagement:

• Advertising on the 4th Screen: Adding Mobile to Your Marketing Mix
• Mobile Marketing
• Integrating Mobile Into Your Customer Engagement Technology

Digital Out-of-Home and Place-Based Media Advertising:

• DOOH Industry Overview
• Solutions in Standards
•  Demystifying DOOH – What Advertisers Need to Know for Success
• Lessons Learned –Creating a Network
• Increasing Brand Awareness Via Multi-Channel Strategy
• Place-Based Media 101: How to reach your customers
•  Realizing ROI with your Place Based Media Network
• Content Rules for Advertising on DOOH