Danna Vetter is Associate Vice President of ARAMARK Marketing Services (AMS), the “consumer-direct” marketing division of ARAMARK.  In this role, Danna is responsible for leading the development of an enterprise-wide channel marketing strategy that provides major consumer brands with personal access to the millions of consumers serviced daily through ARAMARK's venues nationwide.  In partnership with these brands, Danna’s goal is to provide world-class experiences, environments and outcomes for ARAMARK’s clients and consumers.

Prior to joining ARAMARK in 2008, Danna served as Vice President of Business Development for Alloy Media + Marketing, one of the country’s largest providers of targeted non-traditional media and marketing solutions. While at Alloy, Danna was responsible for developing and implementing marketing strategies for key accounts including Verizon Wireless, myspace.com, mtv, Citibank, Sprint, Pokemon, Hershey, Simon Property Group, XM Satellite Radio, Maybelline, Cox Communications and AOL.

Prior to her time at Alloy, Danna served as an Account Director for Marketsource, a pioneer in non-traditional media and marketing solutions targeting the youth segment.  She managed non-traditional marketing strategy for major consumer brands including Citibank, Discover Card, Bank of America, Chase and MBNA.

Danna holds a Masters in Communications and Marketing from Rutgers University.

Danna lives in Chesterfield, New Jersey with her husband and three children.

ARAMARK is a $13B International Fortune 100 organization.  We credit much of our success to the intimate knowledge we have of our consumers.  It is this profound understanding of our consumers’ behaviors and attitudes that allows us to build programs that meet their demands and exceed their expectations.