April 14-15, 2010
Mandalay Bay Convention Center
Las Vegas, NV

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Upcoming Events
April 14-15, 2010
Las Vegas, NV
November 10-11, 2010
New York, NY

SPEED Training Program


"SPEED" Digital Signage Project Training Program

Pre-conference workshop, April 13, 2010 9:00 AM - 12:30 PM
(separate registration required)

Over 500 people trained with SPEED!

This event requires a separate registration. Please click here to sign up!

“SPEED” is the acronym for “Structure for Planning, Explaining, Excitement and Deployment”, focusing on Digital Signage Project Definition, Design, Launch & Management. Without a proper strategy and knowledge of the intricacies of successful deployments, failure looms.

This 3-hour program offers practical, real-world perspectives, templates and information, taking attendees in-depth to understand all of the aspects of deploying digital signage. This accelerated "how to" training program is focused on improving the planning, launch, deployment and use of Digital Signage and offers take-away guides, structures and templates. It will get project champions, organizations, venues and suppliers "up to speed" quickly to accelerate digital signage project lifecycles and provide the solid planning foundation needed for digital signage project success.

SPEED is a can't miss opportunity to understand the complete picture in one shot that has been developed for everyone involved in the supply or use of Digital Signage. The core half-day program is comprised of several modules that allow end users and suppliers of digital signage to understand how to:

  • Identify opportunities, set your strategies, and better plan your objectives, timelines and budgets;
  • Define key elements for deployment, growth and successful operations, as well as technology selection

SPEED leads to the intelligent selection of technologies and effectiveness in operations.

SPEED addresses communications objectives, business models, the technology ecosystem, operations and critical success factors to improve the ability to define, “sell,” advance, assess and expand digital signage systems.

Core modules address the following subject areas to enable a digital signage opportunity or initiative to be initialized, move forward and succeed on an ongoing basis. The following areas are addressed, and supporting and related information such as guides and templates are provided in order to increase the pace of project planning and success of deployment by end users or suppliers.

Module 1 Digital Signage Industry Overview
Module 2 Advancing the Project/Opportunity
Module 3 The Digital Signage Network Description
Module 4 Elements of the DS/DOOHNetwork
Module 5 Generating Advertising
Module 6 Content Strategy & Composition
Module 7 Costing Elements of the Network
Module 8 Best Sources of Additional Information

The following resources are provided to SPEED program participants in WORD and EXCEL format for use as templates in project planning.

  1. Statements of Network, Display and Content Objectives
  2. A comprehensive template for defining and describing the DS/DOOH Network
  3. Guidelines for Content Creation
  4. Structure for Playloop Composition (including multi-zone layout)
  5. Revenue Model for advertising (including premium and discount parameters)

This event requires a separate registration. Please click here to sign up!


The author and primary presenter of the "SPEED" program is Digital Signage Specialist Lyle Bunn. Lyle is considered to be a guru in North America's digital signage industry and is highly regarded as an independent advisor, commentator and educator to end users, network operators and suppliers in the industry. He has contributed to the planning and deployment of a wide range of digital signage networks in retail, consumer services, hospitality and corporate environments for consumer, patron, staff and student communications. He has generated over $100 million in digital signage revenues and served as primary architect to several national networks.

Lyle has published over 75 articles and was the principal author of "The new Madison Avenue Diet - The Strategy for Performance-Focused Dynamic Signage Content" published by Alchemy. His eBook titled the "Digital Signage Planning Guide," is in its 3rd edition and is used around the world.

Lyle was the only individual named to the Digital Signage Forum's 2005 Digital Signage Top Ten List, listed among such corporations as Thomson, 3M, Clear Channel, Focus Media and others. Information about Lyle can be found at http://www.lylebunn.com/

 
 
 
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©2010 JD Events LLC
5520 Park Avenue, Suite 305 | Trumbull, CT 06611
ph: (203) 371-6322 | info@jdevents.com
Home  |  Privacy Policy  |  Back to Top
JD Events Green Initiatives